Sales·March 14, 2026·5 min read
The 30-Minute Agency Proposal Follow-Up System
Send the proposal, then what? Most agencies guess. Here is the exact seven-touch follow-up sequence that turned our close rate around.
Proposals do not close themselves. The agency that follows up seven times wins almost every deal against an agency that follows up twice. And yet the second agency is the median. Here is the sequence we set up once and let run forever.
The seven touches
- Day 0: Proposal sent with a Loom walkthrough.
- Day 2: Short text — did the proposal land, any questions.
- Day 4: Email with a case study from a similar client.
- Day 7: Call the decision maker. Leave a voicemail.
- Day 10: Email with a specific observation about their business.
- Day 14: Pattern interrupt — are you still interested, yes or no.
- Day 21: Break-up email, leave the door open.
Why it works
The sequence is not magic. It is just that it exists. Most agencies run a two-touch sequence because the owner is too busy to babysit seven. Your CRM does not get busy.